Limited colour/low budget design
These print pieces were designed for limited colour, either due to budget constraints or printer constraints. Printed in either 1–2 Pantone colours on commercial offset presses, or B&W photocopied on coloured paper.
Although some pieces were created quite some time ago, I’ve included them to show what I can do with extreme limitations.
Some pieces were designed at a time when single Pantone colour printing was cheaper than full colour printing. Some print runs were too small to make commercial off-set printing economical, so were produced using a photocopier.
Produced at a time when single Pantone colour printing was cheaper than full colour printing, and stock photography was expensive.
Multi-page, saddle-stitched booklet. Printed in a single Pantone colour. Cover only depicted.
The cover combines several elements in an original illustration: EEG traces, childlike drawing, blackboard chalk lines and duster marks. The brochure title was rendered in Comic Sans due to the subject material. One of the few times use of comic sans is justified 😉.
Infectious disease is hard concept to illustrate without resorting to cliched images of bacteria or viruses.
I illustrated the concept using pictograms of different shades to infer spread of disease between individuals and groups. The lighter shading is also clustered around the title to show the idea of a source.
With no access to stock photos and wanting to have an appropriate illustration for the cover, I produced a ‘swish’ which is similar to the line of a pregnant belly or a breast.
The required print run for this flyer was low (less than 300), time was short, and the in-house copier was B&W only. So I opted for a typographically oriented design in black, printed on coloured paper.
Yellow was picked for the paper to reflect the food/breakfast element, and to be eyecatching. It also shows off the black printing to good effect.
A stock vector was used for the bull, and cutlery was drawn in Illustrator.
Dermatology clinical photos are not usually suitable to feature on front covers. A vector silhouette was produced, and the brochure printed in a Pantone brown on tan-coloured uncoated paper.




