This logo was designed for a sole practitioner in psychology.
The logo incorporated elements to show optimism in outcomes. That though there may be clouds now (such as mental illness or difficulties in life), the sun may still come out. The logo also shows a brighter outline in the cloud to symbolically show the saying ‘every cloud has a silver lining’.
The logo was designed with horizontal, vertical formats, and with reversal, monochrome, and small size versions.
The client has since joined a larger practice.